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sifat
Feb 15, 2022
In Jumpsuits
Covid-19 continues to reveal a myiad of unforeseen effects across all parts of society and the world. But in this edition of our fortnightly review of digital marketing news we have been able to focus on some of the more positive stories out there to share with you. Do please send us your feeback by email or through the members forum. Ireland's Covidpreneurs Sapphire Eyewear Sapphire Eyewear Many businesses have found new or alternative ways to keep going and to contribute during this period. A recent business article in the Irish Times takes a close look at five distinct “Covidpreneurs” in Ireland: a flour miller, a car-parts provider that has learned to diversify, an online learning producer, a gin distillery making hand sanitizer, and an optician who was able to “leap into ecommerce” by studying digital marketing and adding to his skill set to sell his unique product. Read the full article. Shopify, the Good Guys Shopify.com Shopify.com Covid-19 has been good for eCommerce platform Shopify, with a growth of 62% over a 6-week period in March/April. It recently launched a consumer shopping app, called Shop, which is particularly helpful for those wanting to support local businesses. Some commentators also think this launch shows it could become seen as a serious rival to Amazon or Etsy. Indeed, research from eMarketer showed that Shopify last year overtook eBay’s share of e-commerce sales in the US, leaving it second only to Amazon. But the Canadian-based platform manages to maintain its “good guy” image, with its COO Harley Finkestein claiming, “We like the positioning of us being the brand behind the brand that makes entrepreneurs look great.” This Guardian story provides a good overview of the platform’s history and unique advantages. Email, Always Useful Shutterstock Shutterstock Email Marketing is definitely going through an interesting chapter right now and email newsletters have been booming during the global lockdown, helped in large part by the nifty publishing platform, Substack. The Atlantic has a fascinating long read on this. Or learn more about the art and science of email marketing in our June 26th podcast episode, or register for our live webinar on July 9th. In Other News We recently celebrated National Selfie Day, on June 21, and it’s been revealed that selfies have actually been helping in the fight against fraud during the Covid-19 pandemic. Read more in Forbes. Snap launched a new feature called Minis which brings other apps into Snapchat: a move that is notable for aligning with a similar development that helped WeChat Photo Editing Services become even more popular in China. Read more about Snapchat’s other new features, or check out our introductory article about Snapchat. In the ongoing dispute between Facebook and the Australian news media, the tech giant has said it can forego having news on its platform as it would not have a “significant” impact on its business. Read more on Al Jazeera. Politics and the virus continue to go hand in (sanitized) hand. Facebook, and Instagram, have said they will let US users turn off political ads. And the US President’s much-discussed first political rally, in Tulsa, Oklahoma, may have have its attendance numbers manipulated by K-Pop and TikTok fans. Apple has been forced to close a number of its newly reopened US stores as virus numbers began to increase again there. More on CNBC. Meanwhile as places of worship begin to start reopening around the world, the Guardian took a look at a number of religious influencers on Instagram, from the vegan Swedish priest to the Muslim chaplain raising awareness for his humanitarian work. And, Finally We’ll sign off with another wonderful contribution from at-home artists via Zoom. 38 Irish female musicians and singers have created a loving tribute to the Cranberries song "Dreams", while raising funds for an Irish domestic violence support organization.
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sifat
Feb 15, 2022
In Jumpsuits
These are real numbers, of real people within our DMI global membership community. We asked you, in May, to tell us how the coronavirus pandemic has affected you, and the results are in. Thanks to this survey we gained invaluable Philippines Photo Editor insights directly from you about working from home, marketing spend and strategy, salary and employment issues, training opportunities as well as general business impacts. Now it's time for you to see how the rest of the community has been getting on and see how much common ground there is in different parts of the world and industry sectors. The full report is a solid, fascinating, and important insight into the world of marketing at this historic point in time. Just download the final report below (PDF). Survey Profile We polled 46,857 DMI Members between the 5th and 8th of May 2020 and received 466 responses from 71 countries. 48% of respondents being in the UK, Ireland, USA, Canada, and Australia. Representing over 40 different functions, 46% of respondents are from primarily Marketing and Digital/Online Marketing Functions.
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